New Ranking Factor of Google – User Engagement

Google had brought lots of changes in search engine optimization industry during the last year. Penguine and Panda are the major updates of Google targeting wrong linking and low content practices respectively. As we all know user engagement is major growing factor in digital marketing. It not only improves the visibility of website in SERP but also users can share and link to your content naturally.
In the 14th annual SES London discussed guidance from leading experts on Search, Social Media, Display, Mobile, Email and more. Last year was an important year in the online marketing industry. Many companies were forced to transform their websites and an explotion of social network sites like Pinterest provided new challenges and opportunities for marketers. The main objective of doing these changes is to create amazing content. You can easily predict your content performance by its social shares. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance.

So, "Fake it 'til You Make it" is No Longer a Good Strategy in digital marketing. The safest way to get Google’s ranking is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.

Google Reader Dead After July 1

Today Google has announced, that RSS platform is going away permanently after July 1st via a message in Google Reader and on various blog posts. Google Reader was released in 2005. It helps people to discover and keep tabs on their favorite websites. This product is quite famous among internet marketing people but over the years usage has declined. So, July 1st will be going to the retiring date of it.

Users and developers interested in RSS can use Newsblur, as an alternative of RSS. It’s easy to use, dependable, fast, and gets the job done.  Newsblur is the work of a developer based in Brooklyn named Sam Clay and has been live since 2010. Easily share, annotate, and post stories on your Newsblur blog.  You can interact with Newsblur with iPad, iPhone, and Android apps.

Be Prepared for Panda Update within Week

Be prepared for another Google Panda update till Friday, according to Google’s Distinguished Engineer Matt Cutts. The next Panda update (or refresh) is due to arrive either Friday (March 15) or Monday (March 18, Cutts said according to reports coming out of the SMX West conference). The last Panda update of Google came in January 22, 2013. Apart from this Matt Cutt also disclosed that Google is working on new generation of Penguin algorithm.  The last Penguin refresh came in October 2012. This algorithm was first released in last April.

As per the data last panda refresh has affected 1.2 percentage of queries. So, keep an eye on your analytics report over the next few days. If you will find an unexplainable down in traffic then your website might be the victim of Panda update. This update was first released in Feb 2011. The aim of this update is to lower the ranking of low quality website in SERP. For detailed information about Panda update explore http://bit.ly/tORZKB .