New Ranking Factor of Google – User Engagement

Google had brought lots of changes in search engine optimization industry during the last year. Penguine and Panda are the major updates of Google targeting wrong linking and low content practices respectively. As we all know user engagement is major growing factor in digital marketing. It not only improves the visibility of website in SERP but also users can share and link to your content naturally.
In the 14th annual SES London discussed guidance from leading experts on Search, Social Media, Display, Mobile, Email and more. Last year was an important year in the online marketing industry. Many companies were forced to transform their websites and an explotion of social network sites like Pinterest provided new challenges and opportunities for marketers. The main objective of doing these changes is to create amazing content. You can easily predict your content performance by its social shares. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance.

So, "Fake it 'til You Make it" is No Longer a Good Strategy in digital marketing. The safest way to get Google’s ranking is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.