Coming Google Penguin Update

Recently Google’s Distinguished Engineer Matt Cutts said "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Initial rollout was taken many by surprise but this time to at least attempt to prepare for what may be lurking around the corner.

As we know that Penguin is all about link quality filter that sits on top of the core algorithm, runs sporadically and also intended to figure out sites that use manipulative techniques to improve search visibility. The last official update of Penguin was Oct 2012. This shows that Google's team is now on top of the existing data pile and testing output and as a result they are keen for a major structural change to the way the filter works once again. Recently Google has even been involved in a high profile web spam actions against sites like Interflora, working closely with internal teams to understand where links came from and watch closely as they were removed. All these signs pointing towards something much more intelligent and all encompassing.

Hashtag Adoption on the Biggest Social Network

As we all know that hashtag has been associated with Twitter for a long time. Google+ has also employed it and now its time to Facebook. Recently the wall Street Journal revealed that “Hashtag will soon make appearance on the biggest social network, Facebook “. Technical team of Facebook is working on  adding this useful tag into their services as a way to group conversations, citing unnamed people familiar with the project. But they didn’t disclose the final date of its appearance on their website yet.

Introduction of hashtag on Facebook will definitely give advantage to news-related Fan pages sharing content , users that allow their profile comments to be public and real-time conversation much like Twitter and to get sponsored posts into users’ news feeds based on tags they have already used.  In addition to that it could also provide new advertising opportunities for businesses and, of course, revenue for Facebook.

New Ranking Factor of Google – User Engagement

Google had brought lots of changes in search engine optimization industry during the last year. Penguine and Panda are the major updates of Google targeting wrong linking and low content practices respectively. As we all know user engagement is major growing factor in digital marketing. It not only improves the visibility of website in SERP but also users can share and link to your content naturally.
In the 14th annual SES London discussed guidance from leading experts on Search, Social Media, Display, Mobile, Email and more. Last year was an important year in the online marketing industry. Many companies were forced to transform their websites and an explotion of social network sites like Pinterest provided new challenges and opportunities for marketers. The main objective of doing these changes is to create amazing content. You can easily predict your content performance by its social shares. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance.

So, "Fake it 'til You Make it" is No Longer a Good Strategy in digital marketing. The safest way to get Google’s ranking is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.

Google Reader Dead After July 1

Today Google has announced, that RSS platform is going away permanently after July 1st via a message in Google Reader and on various blog posts. Google Reader was released in 2005. It helps people to discover and keep tabs on their favorite websites. This product is quite famous among internet marketing people but over the years usage has declined. So, July 1st will be going to the retiring date of it.

Users and developers interested in RSS can use Newsblur, as an alternative of RSS. It’s easy to use, dependable, fast, and gets the job done.  Newsblur is the work of a developer based in Brooklyn named Sam Clay and has been live since 2010. Easily share, annotate, and post stories on your Newsblur blog.  You can interact with Newsblur with iPad, iPhone, and Android apps.

Be Prepared for Panda Update within Week

Be prepared for another Google Panda update till Friday, according to Google’s Distinguished Engineer Matt Cutts. The next Panda update (or refresh) is due to arrive either Friday (March 15) or Monday (March 18, Cutts said according to reports coming out of the SMX West conference). The last Panda update of Google came in January 22, 2013. Apart from this Matt Cutt also disclosed that Google is working on new generation of Penguin algorithm.  The last Penguin refresh came in October 2012. This algorithm was first released in last April.

As per the data last panda refresh has affected 1.2 percentage of queries. So, keep an eye on your analytics report over the next few days. If you will find an unexplainable down in traffic then your website might be the victim of Panda update. This update was first released in Feb 2011. The aim of this update is to lower the ranking of low quality website in SERP. For detailed information about Panda update explore http://bit.ly/tORZKB .

Guest Blogging for Widespread Exposure

New bloggers always face the problem of getting traffic to their own blog. Most bloggers don’t have a huge amount of money to spend on traffic building. Guest blogging is the best method in growing your reach to in your niche, other blogs and establishing your authority. It is all about creating content for another person blog or website. But your content should be unique and appealing. So, guest blogging can help you to gain loyal followers with new readers. Take a look at some other benefits of guest blog posting:

High Quality Backlinks: This method helps you to get quality links back to your own blog or website. Quality backlinks mean high visibility on search engine result pages (SERP). If you get higher SERP ranking then more people give attention to your blog or website.

Great Exposure to Large Audiences: When your blog is posted on an established blogger platform you will get the benefits of the audience of the blog owner. Your blog also has a great chance of shared on a much higher level. So, with this practice you can easily increase your brand awareness.

Boost your Professional Reputation: Try to post blogs on a specific subject. By doing this you are making yourself as a subject matter expert. So, if people have a professional need in that particular topic, they will think of you first than others.
 Guest blogging is an excellent way to increase your exposure and boost your professional reputation.

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White Hat SEO Techniques for Everlasting Benefits

If you want to secure your website listing and ranking on search engine result then you must follow White Hat SEO techniques.  White hat SEO techniques let your website to climb up the SERP ranking without worrying about the constant changes in several search engine algorithms and updates. So, this is the professional and ethical method of promoting a website to attract the maximum possible targeted audiences and boost the traffic influx of your website.  Some of the white hat SEO techniques you can employ for your website are:

Proper Usage of Keywords: Carefully select the keywords for your website. Properly place the keywords in title, description of your website as well as web content. But keep in mind meta tags and content should not be keywords stuffed. The density of keywords in content should be between 1-2 %.

Guest Blogging: Nowadays Guest blogging is becoming a popular method in SEO to improve the traffic and ranking of a website. The best part of guest blogging is it helps in connecting with new communities as well as with an established community so that you can share your information with them and can discuss deeply about what you want. So, it will enhance your blog readership and platform.

Quality Content: The quality of a web page content always affect the ranking of website on search engine result. Search engine loves fresh, unique and updated content. This is the only one reason visitors will stay on your website for a long time. But the opposite can also occur if your content is not unique and less informative.

Natural In bound Links:  Backlinks play an important role in strengthening your website exposure and builds your brand. Apart from this, it also contributes in Page Rank and SERP ranking of your website. Always go for natural inbound links instead of creating artificial links.  So, create natural links by article submissions, press release submissions and directory submissions.

Expand Your Business with SEO

Nowadays your business cannot survive without internet visibility. As many people depend upon internet for various reasons. Make your brand stand out in the crowd with Search Engine Optimization Techniques. SEO is one of the best choices to make profits in the online marketing business.  It is all about getting good ranking of your website for your chosen keywords and phrases in search engine results page (SERP). But search engines keep updating their algorithms to combat the duplicity and spam.

SEO techniques are divided into two major categories On page and Off Page:

On Page Optimization

Keyword Selection: This is the most critical step in the entire SEO process. There are various free tools out there that will help you in your keyword research. Keywords having high searches and less competition are best for getting your website index higher in terms of search query relevancy.

Unique Content: Fresh and unique content always plays an important role in SEO. Search engines are always in search of new content to index. If your website content is unique then it will grab visitors and bring traffic to your website.

Meta Tags: Meta tags of any website consist of title and description. The title of website should be 67 characters and description should be 170 characters long. As Search Engines give some importance to meta tags so effectively use two or three keywords in it. But be careful not to overuse your keywords otherwise it can unfavorably affect your search engine ranking. 

Landing Page: Landing page is the first destination point for the visitors comes on your website.  This page should be properly optimized because it helps visitors to further decide whether they should continue to visit your website or not. So always consider visitors behavior, optimization of images and text, user friendly navigation structure, proper placement of elements and lots more.

Off Page Optimization

Directory Submissions:  It is one of the methods to get quality backlinks. This process involves submitting links of your website with keywords and a proper description to web directories.

Social Bookmarking: Initially it is a method for users to store and manage their bookmarks of web pages on the internet. But it is also one of the easiest and best ways to get backlinks to your website.

Article Submissions: It is all about submitting articles related to your product on various niche websites and creates awareness about your website among readers.

Optimize Your PPC Campaign

Google is the most dominant search engine in today’s market. Now the Google has been engaged in various online advertising businesses. Pay Per Click advertising is also one of them, it is quite similar to affiliate marketing where for every click an affiliate is paid by an advertiser.  Both PPC and SEO are aimed to get the traffic and good ranking over the internet. But Search Engine Optimization takes month to get a nice traffic whereas PPC Services can quickly do the same by setting up a good campaign.

Selecting Right Keywords for your Campaign

Understanding keyword match type is essential for creating a successful campaign. In Google adwords you will find three types of keyword match: Broad, Exact and Phrase. Sometimes Broad Keyword Match is extremely broad, so you should know what you are getting into if you select to leave your keywords as broad. In case of Exact Keyword Matching your ad will be triggered when search engine users type the exact phrase. By placing (+) symbol in front of each keyword your ad can be triggered for close variations as well like singular, plural etc. Exact keyword match helps in minimizing wasted impressions and reduces your budget. Always try to segment into highly focused ad groups and write ads with greater relevancy to the user.

Prepare a budget for your campaign

Set a budget for your PPC campaign because the price for every ad varies. Also make a list of goals with their time frame that you want to achieve. Always start your campaign with low bid price and scale things up only if initial results are good. In case you don’t find satisfying initial result then scrap the campaigns and select some better keywords. You can also control the amount of money that you want to spend on advertising each day.

Control & Monitor Your Campaign

Google adwords has given you the facility to pause your PPC campaign whenever you like. It is very essential to regularly monitor the number of clicks which you are getting and where these clicks are generating from. Maintain a continue biding on keywords which are bringing the traffic to your website and remove the keywords which are not getting the result you are looking for.