Expand Your Business with SEO

Nowadays your business cannot survive without internet visibility. As many people depend upon internet for various reasons. Make your brand stand out in the crowd with Search Engine Optimization Techniques. SEO is one of the best choices to make profits in the online marketing business.  It is all about getting good ranking of your website for your chosen keywords and phrases in search engine results page (SERP). But search engines keep updating their algorithms to combat the duplicity and spam.

SEO techniques are divided into two major categories On page and Off Page:

On Page Optimization

Keyword Selection: This is the most critical step in the entire SEO process. There are various free tools out there that will help you in your keyword research. Keywords having high searches and less competition are best for getting your website index higher in terms of search query relevancy.

Unique Content: Fresh and unique content always plays an important role in SEO. Search engines are always in search of new content to index. If your website content is unique then it will grab visitors and bring traffic to your website.

Meta Tags: Meta tags of any website consist of title and description. The title of website should be 67 characters and description should be 170 characters long. As Search Engines give some importance to meta tags so effectively use two or three keywords in it. But be careful not to overuse your keywords otherwise it can unfavorably affect your search engine ranking. 

Landing Page: Landing page is the first destination point for the visitors comes on your website.  This page should be properly optimized because it helps visitors to further decide whether they should continue to visit your website or not. So always consider visitors behavior, optimization of images and text, user friendly navigation structure, proper placement of elements and lots more.

Off Page Optimization

Directory Submissions:  It is one of the methods to get quality backlinks. This process involves submitting links of your website with keywords and a proper description to web directories.

Social Bookmarking: Initially it is a method for users to store and manage their bookmarks of web pages on the internet. But it is also one of the easiest and best ways to get backlinks to your website.

Article Submissions: It is all about submitting articles related to your product on various niche websites and creates awareness about your website among readers.