Optimize Your PPC Campaign

Google is the most dominant search engine in today’s market. Now the Google has been engaged in various online advertising businesses. Pay Per Click advertising is also one of them, it is quite similar to affiliate marketing where for every click an affiliate is paid by an advertiser.  Both PPC and SEO are aimed to get the traffic and good ranking over the internet. But Search Engine Optimization takes month to get a nice traffic whereas PPC Services can quickly do the same by setting up a good campaign.

Selecting Right Keywords for your Campaign

Understanding keyword match type is essential for creating a successful campaign. In Google adwords you will find three types of keyword match: Broad, Exact and Phrase. Sometimes Broad Keyword Match is extremely broad, so you should know what you are getting into if you select to leave your keywords as broad. In case of Exact Keyword Matching your ad will be triggered when search engine users type the exact phrase. By placing (+) symbol in front of each keyword your ad can be triggered for close variations as well like singular, plural etc. Exact keyword match helps in minimizing wasted impressions and reduces your budget. Always try to segment into highly focused ad groups and write ads with greater relevancy to the user.

Prepare a budget for your campaign

Set a budget for your PPC campaign because the price for every ad varies. Also make a list of goals with their time frame that you want to achieve. Always start your campaign with low bid price and scale things up only if initial results are good. In case you don’t find satisfying initial result then scrap the campaigns and select some better keywords. You can also control the amount of money that you want to spend on advertising each day.

Control & Monitor Your Campaign

Google adwords has given you the facility to pause your PPC campaign whenever you like. It is very essential to regularly monitor the number of clicks which you are getting and where these clicks are generating from. Maintain a continue biding on keywords which are bringing the traffic to your website and remove the keywords which are not getting the result you are looking for.