White Hat SEO Techniques for Everlasting Benefits

If you want to secure your website listing and ranking on search engine result then you must follow White Hat SEO techniques.  White hat SEO techniques let your website to climb up the SERP ranking without worrying about the constant changes in several search engine algorithms and updates. So, this is the professional and ethical method of promoting a website to attract the maximum possible targeted audiences and boost the traffic influx of your website.  Some of the white hat SEO techniques you can employ for your website are:

Proper Usage of Keywords: Carefully select the keywords for your website. Properly place the keywords in title, description of your website as well as web content. But keep in mind meta tags and content should not be keywords stuffed. The density of keywords in content should be between 1-2 %.

Guest Blogging: Nowadays Guest blogging is becoming a popular method in SEO to improve the traffic and ranking of a website. The best part of guest blogging is it helps in connecting with new communities as well as with an established community so that you can share your information with them and can discuss deeply about what you want. So, it will enhance your blog readership and platform.

Quality Content: The quality of a web page content always affect the ranking of website on search engine result. Search engine loves fresh, unique and updated content. This is the only one reason visitors will stay on your website for a long time. But the opposite can also occur if your content is not unique and less informative.

Natural In bound Links:  Backlinks play an important role in strengthening your website exposure and builds your brand. Apart from this, it also contributes in Page Rank and SERP ranking of your website. Always go for natural inbound links instead of creating artificial links.  So, create natural links by article submissions, press release submissions and directory submissions.

Expand Your Business with SEO

Nowadays your business cannot survive without internet visibility. As many people depend upon internet for various reasons. Make your brand stand out in the crowd with Search Engine Optimization Techniques. SEO is one of the best choices to make profits in the online marketing business.  It is all about getting good ranking of your website for your chosen keywords and phrases in search engine results page (SERP). But search engines keep updating their algorithms to combat the duplicity and spam.

SEO techniques are divided into two major categories On page and Off Page:

On Page Optimization

Keyword Selection: This is the most critical step in the entire SEO process. There are various free tools out there that will help you in your keyword research. Keywords having high searches and less competition are best for getting your website index higher in terms of search query relevancy.

Unique Content: Fresh and unique content always plays an important role in SEO. Search engines are always in search of new content to index. If your website content is unique then it will grab visitors and bring traffic to your website.

Meta Tags: Meta tags of any website consist of title and description. The title of website should be 67 characters and description should be 170 characters long. As Search Engines give some importance to meta tags so effectively use two or three keywords in it. But be careful not to overuse your keywords otherwise it can unfavorably affect your search engine ranking. 

Landing Page: Landing page is the first destination point for the visitors comes on your website.  This page should be properly optimized because it helps visitors to further decide whether they should continue to visit your website or not. So always consider visitors behavior, optimization of images and text, user friendly navigation structure, proper placement of elements and lots more.

Off Page Optimization

Directory Submissions:  It is one of the methods to get quality backlinks. This process involves submitting links of your website with keywords and a proper description to web directories.

Social Bookmarking: Initially it is a method for users to store and manage their bookmarks of web pages on the internet. But it is also one of the easiest and best ways to get backlinks to your website.

Article Submissions: It is all about submitting articles related to your product on various niche websites and creates awareness about your website among readers.

Optimize Your PPC Campaign

Google is the most dominant search engine in today’s market. Now the Google has been engaged in various online advertising businesses. Pay Per Click advertising is also one of them, it is quite similar to affiliate marketing where for every click an affiliate is paid by an advertiser.  Both PPC and SEO are aimed to get the traffic and good ranking over the internet. But Search Engine Optimization takes month to get a nice traffic whereas PPC Services can quickly do the same by setting up a good campaign.

Selecting Right Keywords for your Campaign

Understanding keyword match type is essential for creating a successful campaign. In Google adwords you will find three types of keyword match: Broad, Exact and Phrase. Sometimes Broad Keyword Match is extremely broad, so you should know what you are getting into if you select to leave your keywords as broad. In case of Exact Keyword Matching your ad will be triggered when search engine users type the exact phrase. By placing (+) symbol in front of each keyword your ad can be triggered for close variations as well like singular, plural etc. Exact keyword match helps in minimizing wasted impressions and reduces your budget. Always try to segment into highly focused ad groups and write ads with greater relevancy to the user.

Prepare a budget for your campaign

Set a budget for your PPC campaign because the price for every ad varies. Also make a list of goals with their time frame that you want to achieve. Always start your campaign with low bid price and scale things up only if initial results are good. In case you don’t find satisfying initial result then scrap the campaigns and select some better keywords. You can also control the amount of money that you want to spend on advertising each day.

Control & Monitor Your Campaign

Google adwords has given you the facility to pause your PPC campaign whenever you like. It is very essential to regularly monitor the number of clicks which you are getting and where these clicks are generating from. Maintain a continue biding on keywords which are bringing the traffic to your website and remove the keywords which are not getting the result you are looking for.