New Ranking Factor of Google – User Engagement

Google had brought lots of changes in search engine optimization industry during the last year. Penguine and Panda are the major updates of Google targeting wrong linking and low content practices respectively. As we all know user engagement is major growing factor in digital marketing. It not only improves the visibility of website in SERP but also users can share and link to your content naturally.
In the 14th annual SES London discussed guidance from leading experts on Search, Social Media, Display, Mobile, Email and more. Last year was an important year in the online marketing industry. Many companies were forced to transform their websites and an explotion of social network sites like Pinterest provided new challenges and opportunities for marketers. The main objective of doing these changes is to create amazing content. You can easily predict your content performance by its social shares. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance.

So, "Fake it 'til You Make it" is No Longer a Good Strategy in digital marketing. The safest way to get Google’s ranking is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.

Optimize Your PPC Campaign

Google is the most dominant search engine in today’s market. Now the Google has been engaged in various online advertising businesses. Pay Per Click advertising is also one of them, it is quite similar to affiliate marketing where for every click an affiliate is paid by an advertiser.  Both PPC and SEO are aimed to get the traffic and good ranking over the internet. But Search Engine Optimization takes month to get a nice traffic whereas PPC Services can quickly do the same by setting up a good campaign.

Selecting Right Keywords for your Campaign

Understanding keyword match type is essential for creating a successful campaign. In Google adwords you will find three types of keyword match: Broad, Exact and Phrase. Sometimes Broad Keyword Match is extremely broad, so you should know what you are getting into if you select to leave your keywords as broad. In case of Exact Keyword Matching your ad will be triggered when search engine users type the exact phrase. By placing (+) symbol in front of each keyword your ad can be triggered for close variations as well like singular, plural etc. Exact keyword match helps in minimizing wasted impressions and reduces your budget. Always try to segment into highly focused ad groups and write ads with greater relevancy to the user.

Prepare a budget for your campaign

Set a budget for your PPC campaign because the price for every ad varies. Also make a list of goals with their time frame that you want to achieve. Always start your campaign with low bid price and scale things up only if initial results are good. In case you don’t find satisfying initial result then scrap the campaigns and select some better keywords. You can also control the amount of money that you want to spend on advertising each day.

Control & Monitor Your Campaign

Google adwords has given you the facility to pause your PPC campaign whenever you like. It is very essential to regularly monitor the number of clicks which you are getting and where these clicks are generating from. Maintain a continue biding on keywords which are bringing the traffic to your website and remove the keywords which are not getting the result you are looking for.