New Ranking Factor of Google – User Engagement

Google had brought lots of changes in search engine optimization industry during the last year. Penguine and Panda are the major updates of Google targeting wrong linking and low content practices respectively. As we all know user engagement is major growing factor in digital marketing. It not only improves the visibility of website in SERP but also users can share and link to your content naturally.
In the 14th annual SES London discussed guidance from leading experts on Search, Social Media, Display, Mobile, Email and more. Last year was an important year in the online marketing industry. Many companies were forced to transform their websites and an explotion of social network sites like Pinterest provided new challenges and opportunities for marketers. The main objective of doing these changes is to create amazing content. You can easily predict your content performance by its social shares. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance.

So, "Fake it 'til You Make it" is No Longer a Good Strategy in digital marketing. The safest way to get Google’s ranking is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.

Advantages of Social Media Marketing

Social media marketing is one of the best tools for companies that want to grow their company without investing a huge amount of capital. As per the recent survey, over 100 million of the world’s population uses social media. People have added social networking sites to their daily routine. We frequently do updates, commenting and sharing on various such sites. Social network sites are a platform which brings together a large group of people all over the world to share relevant and exciting content with their connections.
 
Some of the most popular SMO sites are Facebook, Twitter, Linkedln, Youtube, Reddit, Stumbleupon, Digg, Google+ and Wikipedia. On these sites you can make every buzz viral. You can share your content in any forms like text, pictures, videos and lots more. These sites provide a wide networks and a great level of dedication towards awareness, then why should the business wait behind? So, companies can take the advantage of such social networks for their brand building, product updates, user engagement, online reputation management and a lot more. They help the companies to reach a large number of relevant customers. Options like share, commenting, like and tagging help in increasing the visibility of your updates and over a night your product become viral without getting a hole in your pocket.

But apart from direct contact with customers social media also provides ‘continued’ means of contact. With this you can get a fair idea about your products through customers’ feedback. In addition to this social media optimization increases the linkability of your website and also makes tagging and bookmarking easy.  This helps in making a strong bonding between the two. So, this is the best practice for companies to make their products noticeable among their targeted audiences in the most efficient and effective manner.